Nowadays, marketing strategies are advancing overnight with some businesses being disadvantaged if they don’t adapt to the new changes. Almost everyone in business is taking advantage of the internet to reach their potential customers.
Unlike in the past when the use of emails was rampant among businesses, people have shifted to the use of various social media platforms like Instagram to reach out to customers. It is an amazing app to help individuals showcase their products, skills, or talents.
The value of posting on Instagram makes people demand more followers to increase the chances of conversions. Posting on any social platform is far more economical than any other method of business promotion.
Fortunately, there are many useful tools to help you grow your Instagram followers’ base. In this article, we have highlighted some of these tools:
- Combin Growth.
This is the most popular tool to help you grow your Instagram account. It’s free to download and install on your PC and is highly useful. Many people have successfully used it to attract an organic audience to their accounts. With Combin Growth, you can particularly search for posts and accounts from the audience you are targeting.
This tool makes your work easier because you can perform mass follow and like tasks. The Combin Instagram tool can be used to schedule tasks for an Instagram account.
- Boomerang.
If you have a very busy schedule, you may not get time to be on social media and Instagram for this case. Boomerang is a great tool to help Instagram users to schedule Instagram posts. It helps you make your stories or posts engaging using the Boomerang Instagram tool. This tool is useful in making stunning high-quality videos from photos. For example, if you have photos of your various products, you can use this software to create some videos to catch your follower’s attention.
The use of Boomerang helps you to share some of the best moments in your business by creating amazing video content. Though it’s not a video editing tool, it helps you to come up with content that will effectively engage your followers.
- Later.com
With Later.com, Instagram content planning and publishing becomes easier than ever. You can also use it for other social media platforms like Facebook and TikTok. This tool will do everything for you except when you wish to post long paragraphs on your account. It effectively composes contextual content which you can optimize using third-party tools.
Fortunately, this program enables you to extract videos or images from Google Cloud or Dropbox. This isn’t possible when you are using the Instagram app.
- SocialRank.
For those who want to have a detailed insight into your account followers, this tool will help you to identify and organize your followers. Using it is an easier way to summarize your followers’ profiles. This way, you can filter them as you wish.
If you want to get their age, location, or gender, this tool is a great investment. For businesses, it’s advisable to understand the factors that define your followers. It’s possible to have millions of followers but they aren’t worthy for your business.
For example, you could be running a clothes’ physical store that doesn’t ship overseas while your followers are in foreign countries. This won’t be helpful because posting your ‘new arrivals’ will likely lead to no conversion. Again, you could be having a list of aged men and women who don’t have small kids. The business also remains disadvantaged in such a case. To benefit social media marketing, it is paramount to consider the age, gender, or location of your followers depending on the business you operate.
SocialRank will help you to group your followers accordingly to know the type of content that can effectively work for your marketing campaigns.
- VSCO
Sometimes, you may want to edit your Instagram videos and this isn’t possible on the Instagram app. It’s a vital tool for anyone who considers online marketing as a key to their business success. As you outline your marketing strategy, don’t leave out this application. If you may want to edit your photos, this is the tool to install on your computer. It also comes with filters to ensure you only have engaging content that is valued by your audience. This tool is known for automatically adjusting image color and exposure to have more catchy photos. If you feel that you haven’t used professional images or videos on your Instagram account, it is time to think of VSCO.
Conclusion.
We cannot dispute the value of Instagram and other social platforms in marketing. However, if you aren’t keen, you may not enjoy these benefits despite spending all day and nights online. To grow your Instagram account within a flash, you only need reliable tools like the ones we have discussed above. That way you will increase your conversion rate from your Instagram followers and higher profits on the other hand.
